The term, 'go global' does not necessarily mean you will do business outside of your country.  For some, it means using the Internet to do better business with those within their neighborhood while simultaneously creating the ability to conduct business outside of their neighborhood or outside of their region.  For others, this also includes expanding their business operations to incorporate the overseas market. 

This global infrastructure allows your business to gain access to an unlimited target market.  It also means being able to conduct business ANYWHERE ANYTIME because your data becomes more accessible in real time. 

To transform a 20^th century business which is locally competitive with higher costs to a 21^st century business which is globally competitive with lower costs requires a paradigm shift in business-development strategy and planning.  Then, knowing 'where' within your infrastructure and 'how' to effectively integrate the 'Real World' business operation with this 'Virtual World'  becomes KEY!!!

RESULT ==> Increased PROFIT potential

SCENARIO:
In this global Internet environment, you can allow selected employees and/or hire independent contractors to work from home which reduces your labor and office space expenses.  You may find those employees willing to reply to customer helpdesk requests OR process customer orders, purchase reqs, work orders and more after regular business hours since your infrastructure is designed in accordance with a 21^st century business.

From a salary perspective, it could cost your organization less when compared to those working standard business hours at your physical location.  Additionally, those 'telecommuters' would have more time and disposable income if they do not have the daily commute and expenses associated with commuting.  This also helps the environment and energy conservation efforts.  In many cases, your employees may prefer this arrangement over flextime.  Your office space requirement would decrease which would then lead to reduced energy-associated expenses, and much more.

 There are so many Internet-based applications and other technological innovations (and innovators) available that allow organizations to minimize costs; optimize communications and collaboration opportunites; enter new markets and/or increase market share; and maximize profits.  However, the process toward creating a 21^st century business first begins with the executives and management personnel adopting a progressive mindset and willingness to change the way they think about doing business then reinvent their business accordingly.  Once this occurs, they are, at the very least, on the right path to position their organization to become more competitive in this global market.  This makes profit maximization achievable and business more enjoyable.

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